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BURNABY, BC, May 13th, 2013: Crelogix, Canada’s leading independent specialty finance company announced today the appointment of Bob Pattison as a Managing Director, Consumer Durables Division.

Bob joins Crelogix with over twenty-two years of comprehensive experience in driving sales and growth through business development, sales management and financial services of the Consumer Durables industry. Prior to Crelogix, he spent ten years as VP of National Accounts at GE Capital, with concentration in Consumer Electronics, Appliance and Technology industries. Bob played a key role mentoring and coaching regional sales managers, account management, creating strong relationships and supporting initiatives to drive growth. Before GE Capital, Bob was National Sales Manager at Deutsche Financial Services for over three years, developing new business and relationships through strategic partnerships. He has experience as General Manager of the Inventory Finance Division with CIBC Finance for over eight years, creating profitable retail finance programs and generating business in the Consumer Durables and Power Products industries.

“Bob is a well-seasoned leader and we are happy to have him join Crelogix. His extensive financial experience and knowledge of the Consumer Durables industry is a tremendous asset. We look forward to him playing an important role in communicating and executing our growth initiatives for both Crelogix and our partners,” said Karl Sigerist, Chief Executive Officer, Crelogix.

“The Consumer Durables Division at Crelogix has continued to experience rapid growth as Crelogix seeks opportunities in new markets and business partners embrace the unique product offerings and market solutions. I look forward to meeting the challenges of leading the Consumer Durables Division and deepening Crelogix’s partner relationships,” said Bob.

Bob lives in Toronto and attended Humber College for the Marketing Management Program.

About Crelogix

Crelogix is Canada’s most business friendly specialty finance company. Since 1974 Crelogix has been creating consumer finance programs that people love by providing its capital, technology, industry expertise and financial know-how to providers of consumer products and services.

Through consultation with our partners, Crelogix creates the lowest cost and most convenient sales finance programs, structured to help our partners attract and retain more customers, close more sales and increase their overall profitability. For more information go to

Crelogix…creating consumer finance programs that people love.

Media Contact

David Wills
604.293.1131 X 2369