Posts Tagged: home improvement

Crelogix Appoints Wendy Mootoosingh as Regional Manager for Home Improvement

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Wendy MootooSinghVancouver, BC – October 29, 2014: Crelogix Acceptance Corporation, a leading Canadian consumer financing provider, has appointed Wendy Mootoosingh as Regional Manager for Home Improvement in Central Canada. This is one of the many areas of growth for Crelogix to respond to the needs of a $10 billion instalment credit market.

Ms. Mootoosingh is a creative and high-energy senior account executive, who has more than 10 years of experience in the window manufacturing and HVAC industries. She successfully launched All Weather Windows‘ renovation division in Greater Toronto Area by partnering with large home renovations dealers, achieving annual budget within the first quarter.  As a result, she helped All Weather Windows close the market gap by ultimately shifting business focus from selling directly to consumer to selling via a network of dealers.

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HVAC Success Story: Vital Lessons I Learned Building a Business

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A typical Canadian HVAC business lasts for around four to five years. A short shelf life, akin to a restaurant’s. Yet Françoise Jean-Denis found a way to buck that trend, and with the help of her husband, has been running her successful home improvement and HVAC business since 1989, thanks partly to knowing how to use renovation financing. The home renovations industry veteran shares some insights into what has helped her business, Le Groupe Réno Habitat Inc., thrive and some of the important lessons she has learned along the way.

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Understanding Whether Your Product Market Is Conducive for Financing

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Does Your Business Need Consumer Financing?

If you run a business it is important to know whether you need to offer consumer financing options. Point-of-service consumer financing options such as instalment credit can benefit your business and customers, helping them get their hands on the tools, toys or home renovations they want. And Canadians continue to show they have an appetite for it: In just three months in 2013 almost $450 million of retail spending was paid for via financing.

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Why Your Network of Dealers Deserves Quality Customer Service from a Financing Partner

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More than Just Money: Why Customer Service Matters in Financing

When Concerto Windows signed a partnership giving its dealers the opportunity to start offering point-of-sale consumer financing on its products it wanted more than just a bank to provide financing. The manufacturer of all-weather windows and doors knew its national network of dealers were not trained to use sales financing, and it wanted a program that would support them.

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How Can I Use Marketing Programs to Close More Sales?

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How In-Store Merchandising Can Revolutionize Your Financing

Catalina Spas went against traditional wisdom in the spa industry when it put point-of-sale (POS) marketing material mentioning prices on its showroom models. Most spa retailers are wary of displaying prices on showroom models because they can vary substantially depending on the options customers select and the full up-front cost can sometimes appear large. Catalina Spas owner Scott Orbell was prepared to challenge the prevailing wisdom and place POS marketing material on his showroom models. The material states the monthly price ranges available on each model, to show customers just how affordable spas can become if monthly payments are used.

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How to Get Your Network of Dealers Selling More with Financing

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Most national Canadian distributors and manufacturers are familiar with the difficulties involved in rolling out new financing programs across a network of dealers. Signing a partnership to give dealers more sales tools is one thing. Convincing them to use it is often another. To overcome this, Ontario-based Hydropool Hot Tubs developed a three-step process, starting with an email, followed by a phone call and ending with a face-to-face visit. The most important part of this process is not the hundreds of dollars of financial incentives being offered on every vendor sale using financing. It is the final in-store visit by a sales representative.

Related: Why Your Network of Dealers Deserves Quality Customer Service from a Financing Partner

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Finding the Tools to Overcome Stagnation

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It felt like Renovations Sans Limite was stuck in a holding pattern. The Quebec-based home renovation company was certainly generating business and securing home renovation contracts. Yet, it was missing out on many of the more profitable, larger jobs because it couldn’t offer financing. This was hurting revenue and impacting growth. It was turning into a serious problem for owner Steve Benoit, preventing him from growing his company the way he envisaged. It was a problem he would often consider as he weighed up what financing option would best suit his business. What financing option could help him break the cycle.

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Crelogix Partners with Leading Canadian Window Producer

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Vancouver, BC – May 21, 2014: Crelogix Acceptance Corporation, a leading Canadian consumer financing provider, has signed a partnership with Concerto Windows, offering buyers of its premium window range an easy and affordable payment option. The partnership is right in time for the peak season of Canada’s annual $1.5 billion window manufacturing sector.

Concerto, part of Royal Building Products, sells air-tight window systems designed for the toughest conditions the Canada environment can throw at them, whether it is the bitter cold of winter or the extreme heat of summer.

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Crelogix Appoints Serge Maheux, Regional Manager, Home Improvement Division

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Serge MaheuxVancouver, BC, September 24, 2013: Crelogix, Canada’s leading independent specialty finance company, announced today the appointment of Serge Maheux as a new Regional Manager for Eastern Canada, Home Improvement.

Serge worked as a Regional Sales Director for Laurentian Bank of Canada for more than eight years. Over there, he developed the home improvement and pool and spas markets. Serge possesses great leadership skills through his job as a General Manager at Riendeau Sports, where he lowered costs through negotiating contracts and financing terms with suppliers. He also worked for Bombardiers Capital Inc. as a Credit and Operations Team Manager, where he planned the opening of the Canadian consumer finance division.

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Crelogix Appoints Lorenzo Ghio as Managing Director, Home Improvement Division

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Lorenzo GhioBURNABY, BC, November 6, 2012: Effective today, Crelogix is announcing the appointment of Lorenzo (Larry) Ghio, as Managing Director, Home Improvement Finance.

Mister Ghio comes to Crelogix from a long and successful history at The Laurentian Bank most recently as Assistant Vice President, Business development, Renovation and Builders Loans and previously at Laurentian, Assistant Vice President, Business development, Merchant Loans. Prior to Laurentian he was Regional Sales Manager (Quebec) for Deutche Financial Services Canada with previous management and sales positions at Polaris Industries and Transamerica Commercial Finance.

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Crelogix Appoints Stacey Mills Regional Manager, Home Improvement Division

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Stacey MillsBURNABY, BC, 30 October 2012: Crelogix is announcing the appointment of Stacey Mills, as Regional Manager, Home Improvement Division. Stacey takes up the position as Western Regional Manager to replace Alton Mick who is retiring.

Stacey comes to Crelogix from Van City where he was Manager, Commercial Accounts, Business Banking where he worked with business owners within the Lower mainland of British Columbia to provide financing and consultation. Prior to Van City Stacey was Regional Manager at Laurentian Bank where he was responsible for the Western Canadian Region providing Retail finance lending and Regional Manager at Deutsche Bank where he provided wholesale floor plan lending and asset based financing to Western Canadian National Manufacturers, Regional distributors and local business owners. Stacey has also held complimentary positions at Suzuki Canada and was previously a small business owner.

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Crelogix Appoints John Mccarthy Regional Manager Of Its Home Improvement Division

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VANCOUVER, BC: October 8th, 2012: Crelogix is proud to announce the appointment of John McCarthy as Regional Manager (Home Improvement Division). This new appointments is effective immediately.

John McCarthy will assume the position of Regional Manager Central Canada – Home Improvement Finance. John joined Crelogix in November of 2009 and has contributed significantly to the growth of the Home Improvement Division. John has a mandate to recruit, select, hire, train, develop and mentor a sales team and increase Crelogix service levels across Central Canada.

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Crelogix Appoints John McCarthy and Alton Mick Regional Managers of its Home Improvement Division

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Burnaby, BC, April 18, 2012: Crelogix is proud to announce the appointment of John McCarthy and Alton Mick as Regional Managers (Home Improvement Division). These new appointments are effective immediately.

John McCarthy will assume the position of Regional Manager Central Canada – Home Improvement Finance. John joined Crelogix in November of 2009 and has contributed significantly to the growth of the Home Improvement Division. Alton Mick is named Western Regional Manager – Home Improvement Finance. Alton Joined Crelogix team in late 2011 and has over 30 years of experience in sales and sales management in various business to business industries. In their new roles, John and Alton have a mandate to recruit, select, hire, train, develop and mentor a sales team and increase Crelogix’s service levels across their respective divisions.

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